Jade Presents Announces the Launch of UP District Festival Field

A New Outdoor Venue Ready to Host Summer Events

Jade Presents, a cornerstone of live entertainment in the Fargo, Moorhead, West Fargo (FMWF) area, is excited to unveil its latest venture, UP District Festival Field. Situated at 1329 5th Ave N and covering 1.37 acres (59,677 square feet), this open-air venue is poised to meet the growing need for outdoor events during the summer months. Zoned for Downtown Mixed Use (DMU), the venue is designed with a plethora of features, including multiple concession stands, a casual grassy field for attendees, options for folding chairs and blankets, elevated bleacher seating and designated areas for pre- and post-show gatherings with seating available.

A Vision of Community Enrichment and Diverse Entertainment

In collaboration with 701 Collective LLC, Jade Presents is set to transform this area into a dynamic center for music, art, and community connection. UP District Festival Field is envisioned as a sustainable, responsible, and inclusive space that embraces family-friendly events and showcases the rich musical diversity of our community. This summer, we anticipate bringing 10-15 spectacular shows, ranging from local talents to national sensations, across a variety of genres to our audience.

Strategically Positioned for Accessibility and Enjoyment

UP District Festival Field enjoys a prime location near downtown Fargo’s heart, with natural scenic beauty and strategic planning for audience convenience. Efforts have been made to ensure ample parking supported by local businesses and shuttle services, making the venue accessible to all Fargo, West Fargo and Moorhead residents and guests. Operational and management efforts will be spearheaded by Jade Presents LLC, ensuring a safe, enjoyable and successful experience for all attendees, with detailed planning across crowd control, medical services, noise, waste and traffic management.

Driving Economic and Cultural Growth

Through UP District Festival Field, Jade Presents renews its commitment to enhancing the local community’s life quality through outstanding live events. This new venue is set to become a key player in promoting community enrichment, cultural vibrancy, and economic development, offering significant benefits such as job creation, support for local businesses and a boost to tourism.

About Jade Presents

With a portfolio that includes planning and producing over 150 events annually in the FMWF area, Jade Presents is synonymous with exceptional live entertainment experiences. From its roots in 1990 by founder & President, Jade Nielsen, Jade Presents has evolved into a comprehensive event production powerhouse, bringing to life venues and events that have become community staples.

Celebrate With Us at UP District Festival Field

We extend an invitation to the entire community to celebrate the launch of UP District Festival Field. Keep an eye out for more information on our summer lineup and how you can be part of the excitement.